Thursday, August 14, 2014

Announcing an all-new website and logo for F2

Our work on the complete redesign of the F2 website is complete and it is now live! The new design represents a fantastic refresh of both the visuals and presentation of information across the site. Beyond the look and feel, the amazing design team have reimagined the framework's identity by creating a new logo mark for F2. The website, hosted at the same address, launched at the end of July.

From the top of the home page all the way to the bottom, the flow of information provides deeper insight into what F2 is, how it works, who it's for, and what its benefits are. Additionally, the content aligns much more closely with the printed collateral for more unified materials. The Advisory Board firms' logos are represented on the site identifying the influential companies who support the F2 initiative. Finally, in response to feedback, we have a much more robust Hello World demo linked in the feature carousel.

Throughout the rest of 2014 the F2 team will be working to refresh the design of the F2 website stretching across into the F2 spec itself ( and this blog.

We would like to thank the Advisory Board members who participated in early design reviews for their valuable feedback and contributions.

Visit and let us know if you have any feedback.

No comments:

Post a Comment